301 Permanent Redirect using ASP

By StrangeWork.com: I’ve been using my search engine optimization skills on a few different sites recently. The Democrats for Monmouth County website is my current challenge. One of the main challenges I faced was converting the old ugly links over to the new SEO friendly links without losing placement in the search results.

Link conversion example
Old URL:

New URL:

To keep your existing search engine rank, use a Permanent 301 Redirect to force the spiders to the new link. Simply add the below code to the top of your ASP script:

Response.Status=”301 Moved Permanently”
Response.AddHeader “Location”, “/contact”

Easy as that! Google, Yahoo, and the rest of the search engines will update your site links in their index without penalizing the new link.